I’m a commercially minded design leader with extensive experience across premium high-street and contemporary womenswear, shaping collections from concept through to production.
My background includes senior design roles within established fashion brands, where I’ve led creative vision, streamlined design processes, and built strong, collaborative teams. I work closely with buying, merchandising, production, and suppliers to deliver customer-focused ranges that balance creativity with commercial performance.
My expertise spans trend and market research, fabric and trim development, technical design, and product execution, bringing clarity, structure, and direction to the design process. I have hands-on experience working with pattern makers and suppliers both in the UK and overseas, ensuring clear communication, consistent fit, and high-quality outcomes.
Alongside creative direction, I bring a strategic approach to brand development and sustainability, from defining brand DNA and supporting licensing opportunities to embedding more responsible design practices and shaping visual identity across campaigns, e-commerce, and digital channels.
My approach is collaborative, considered, and commercially grounded, supporting brands and founders to create well-crafted, relevant collections built for long-term success.